7 Reasons Why Web 2.0 Apps Fail
I found a great articled over at http://bokardo.com/ about why web 2.0 apps fail and have to agree with alot of the points. Especially working on my own app at the moment, I’ve thought about a couple of these and just wondered “Why do they do that?”
For example:
1.) Focus on social instead of personal.
Following up on my Del.icio.us Lesson post, this is a critical reason why web apps fail. Many apps focus on being the new social killer-app when, in general, people don’t have time to worry about what other people are doing, and will only use software that benefits them personally at every step…
7.) They don’t have an underlying business strategy of improving people’s lives.
Most business strategy is about making money. However, this is a short term goal. If you focus only on ways to make money, then you’ll make decisions that in the short term seem good for the balance sheet but in the long term actually work against it…
and especially:
4.) They sell it the wrong way.
Web apps are not about Ajax, tags, Web 2.0, SOA, REST, or any other technology. Why do so many startups and web pundits focus on these terms when talking about a product? To get a better frame of reference, talk about how your app empowers users to improve their life.
Its like “Seriously man, wow, Ajax, Gradients, RSS, Mashups OH MY! … What does your service do again?” I have definitely kept this in mind, you have to empower the users and sell what it actually is, don’t sell hype. Though yes, at times hype sells, see the difference? 
Check out the full article here: http://bokardo.com/archives/7-reasons-why-web-apps-fail/
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Posted on May 12, 2006
Filed Under Business, CSS/XHTML, Daily Thoughts, Design, General, Marketing, PHP/MySQL, Productivity, Quotes, Ranting, Ruby on Rails, Tech, Web
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Yup. Web 2.0 isn’t at all what people thought it would be. The business model seems to be something like this:
Not too smart.